Our Recent Stories
Spanning across the UK, Ireland and beyond, across a diverse range of sectors, here’s a glimpse into what our clients have been up to lately.
Ed Sheeran: “I’ve got a Lowden guitar in every single room of the house” as he joins George Lowden to sign and give away two Sheeran by Lowden guitars in a one-off, special online call
Two years after launching the Sheeran by Lowden brand of guitars with George Lowden and following his surprise track drop in December with ‘Afterglow,’ Ed Sheeran has joined up with renowned guitar maker George Lowden to give away two guitars.
Telling your brand story with Impact.
Recognising and developing your brand story is a crucial step in being able to successfully market your business. How you tell your brand story and what you say when you’re telling it should be addressed right at the beginning, in the early days.
Parr Group and Parr FM surpasses fundraising goal to raise over £22k for AWARE and TAMHI
After raising a staggering £10k on their first day of online fundraising, the teams at East Belfast based Parr Group and Parr Facilities Management Limited raised their fundraising goal to £18k and on Friday 18th December ‘blew it out of the water’ as the team marked a £22,290 fundraising milestone with a frigid sea splash in support of leading Northern Ireland mental health charities AWARE and Tackling Awareness of Mental Health Issues (TAMHI)
Victor Mee Auctions announces first Decorative Interiors sale of the year
As the ‘stay at home’ message continues to sound throughout the country, leading Cavan-based auction house Victor Mee Auctions, is helping to ensure homes across Ireland and throughout the world are the picture of comfort and style thanks to its upcoming January Decorative Interiors Sale.
Hospital Services Limited (HSL) installs new Fujifilm ELUXEO™ Endoscopy System featuring Ireland’s first CAD EYE AI in Mullingar’s Charter Medical Private Hospital
Specialist distributor of surgical equipment Hospital Services Limited (HSL) has supplied and installed a new state-of-the-art Fujifilm ELUXEO™ endoscopy system at Charter Medical Private Hospital (CMPH), formerly St Francis Private Hospital, in Mullingar.
Hospital Services Limited (HSL) congratulates the Western Health and Social Care Trust antenatal diabetes team recognised for Innovation in Gestational Diabetes Patient Care
The team at the Western Health and Social Care Trust’s Gestational Diabetes Pathway at Altnagelvin Area Hospital in Derry / Londonderry have been recognised for partnership working with service users and innovation in quality improvement.
How media fragmentation and audience behaviour changes have paved the way for multi-platform, integrated communications strategies
The exciting part about PR & Marketing is that it is always changing. The stories we tell, tactics we use, and strategic direction of our campaigns are forever guided by a shifting media landscape, emerging digital media, and changing consumer behaviours. Recently Brittany had the opportunity to share her insights with a group of Year 3 Communications students at Ulster University about how disruption to the media and communications landscapes have paved the way for the rise of integrated communications agencies and strategies.
HSL launches ‘next generation’ Telehealth solution for Stroke Care
Specialist distributor of medical supplies and surgical equipment, Hospital Services Limited (HSL) has had its next generation Telehealth solution approved for use with the emergency assessment of patients with suspected stroke in Northern Ireland.
Victor Mee Auctions to support charity initiative to raise vital funds for Pieta House
Leading Irish auction house Victor Mee Auctions has teamed up with the Dublin-based ‘Phonebox Man’ Paul Murphy and his daughter Sarah, to support their Pieta House phone box initiative in Victor Mee Auctions & Niall Mullen’s upcoming 9th December sale.
Hospital Services Limited (HSL) supports Queens Ladies Rugby to boost breast cancer awareness
Joining the athletes of Queens University Belfast’s ladies rugby club, leading supplier of specialist diagnostic equipment Hospital Services Limited (HSL) has announced a sponsorship which will not only see the HSL branding feature on the ladies’ rugby kits, but will also kick off a partnership aimed to raise awareness and encourage early detection of breast cancer among young women.
If you want to solve a problem, you have to understand ‘the real why’.
This week we had to chance to experience a ‘double dose’ of Rory Sutherland via CIPR’s National Conference [link] and an Alchemists Forum [link] ‘An audience with’ session. Vice Chairman of Ogilvy UK, Rory Sutherland is renowned for his breakthrough book ‘Alchemy: The Surprising Power of Ideas That Don’t Make Sense’.
Why your first 5 years in the comms industry are so important
Our Account Manager Bryony is approaching her 5th year working in PR and communications within Northern Ireland. As 2020 nears its end, Bryony has taken some time to reflect on the importance of your early years in the communications industry.
Victor Mee Auctions hosts second interiors sale at renowned ‘Bishop’s Palace’ in County Cavan
After its huge success last year, the Victor Mee Auctions team will return to Kilmore’s Bishop’s Palace to host a second interiors sale. The Palace Collection sale will be hosted online on Wednesday 28th and Thursday 29th October at 2pm and will once again see a range of exquisitely rare interiors pieces go under the hammer.
Bluezone Technologies taps into better Legionella control with new releases
Representing an investment of over £685,000, Newry-based built environment software experts Bluezone Technologies have launched their latest innovations, developed at the company’s innovation hub, to facilitate round the clock monitoring and control of Legionella and waterborne bacteria.
3T Power supplies The Giants of Belting Smiley Monroe with green electricity generated exclusively in Northern Ireland
The team behind Northern Ireland’s only 100% green energy supplier for business, 3T Power, has announced a partnership with Smiley Monroe, the ISO 14001 environmental management system certified, global manufacturer of endless conveyor belts and cut rubber parts for the materials processing equipment manufacturing sector, based in Lisburn. This partnership has resulted in the ‘greening’ of the organisation’s Northern Ireland electricity supply.
Partnering with an integrated communications consultancy: the advantages of seeking agency support
No matter what size your business is, what sector it operates within, or where your key audiences are located, an effective communications strategy is an essential tool to help you reach sector success. Keeping in mind the ever-changing communications landscape and constantly-evolving channels for communicating your brand values, expert advice will offer your organisation an added advantage for cutting through the content clutter and communicating with impact.
Avison Young expands operations in Northern Ireland as GVA NI becomes Avison Young
Mark Rose, Toronto-based Chair and CEO of Avison Young has announced a strategic affiliation with GVA NI in Belfast, which will now be known as Avison Young. The affiliation builds on a well-established relationship between the firms, which have collectively worked together for more than two decades across Ireland, the U.K. and Europe.
Victor Mee Auctions offers the ‘cream of the crop’ in antique interiors in its upcoming September Decorative Interiors Sale
Victor Mee Auctions has announced its latest offering of antique treasures to go under the hammer in the September Decorative Interiors Sale which is set to take place online on Sunday 20th September 2020. Opting to keep its doors closed to in-house bidders due to the restrictions of the Coronavirus pandemic, the Cavan-based auction house will continue with its online auction model for the September Decorative Interiors Sale.
Impact harnesses the power of positive thinking and goal setting.
Recently we had the opportunity to take part in a seminar with international speaker, author and creator of Goal Mapping, Brian Mayne as he addressed business leaders within The Alchemists Forum. During a time where positivity and looking towards future business targets has been a challenge for many, Brian shared insights and tips which can be applied to your personal and business life to help you reach your goals.
Doing more with less: Communications in the time of Covid-19
There’s no doubt about the fact that these past few months have been disruptive for most industries, including those working in communications and PR. Whether recent challenges have you working with less time, reduced budgets, or fewer team members, it’s safe to say that in-house and agency communications teams alike are dealing with fresh challenges for implementing their communications strategies.