Partnering with an integrated communications consultancy: the advantages of seeking agency support
No matter what size your business is, what sector it operates within, or where your key audiences are located, an effective communications strategy is an essential tool to help you reach sector success. Keeping in mind the ever-changing communications landscape and constantly-evolving channels for communicating your brand values, expert advice will offer your organisation an added advantage for cutting through the content clutter and communicating with impact.
Our team’s collective 35 years in the industry have witnessed some dramatic shifts in PR and comms. From blanket press releases and the classic PR photo with Foamex props and beauty queen models, to the more subtle approach taken in a truly integrated brand communications strategy of today, we’ve worked first-hand as tactics, audiences and media have evolved.
So why choose an external communications team to support your efforts versus keeping your comms in-house? Whilst there are benefits to both approaches, we are strong advocates of embracing the perspective offered by partnering with a highly experienced team of communications professionals who can support, complement and amplify your existing communications activities.
We become a member of your team…
And bring our friends with us! When you invite our team on board to support your existing communications efforts or offer our perspective for a full communications strategy overhaul, we not only immerse ourselves in your industry and become an extension of your internal team, we also bring our contacts and established networks to the table to open up new opportunities for your brand.
With a network of industry-leading partners from across digital, media, design and social disciplines up our sleeves, we are fully-equipped to go to whatever lengths necessary to get your brand message heard, drive results and boost brand awareness. And with contacts spanning various industries and sectors across the UK, island of Ireland and beyond, we constantly have our ears to the ground to find new opportunities in terms of partnerships, collaborations, and opportunities to be heard – a benefit of our externally-facing approach to communications.
We have an abundance of experience & varying skill sets
Making the decision to partner with an integrated communications agency allows your business to avail of a variety of strengths, skill sets and perspectives. In an ever-changing communications landscape, diversity of perspectives is a key secret ingredient for a campaign that reaches the right audiences and hits all the right notes. When partnering with an agency you get the advantage of having the input of a full team of communications professionals, resulting in a more robust approach to brand communications.
Agency work involves supporting a wide range of clients, each requiring a unique set of skills which are honed over time through experience and constant upskilling and training. This commitment to our practice and experience built over time will be brought to the table when it’s time to tell your brand story in order to ensure the best possible results for your business.
For many small to medium sized businesses, the internal communications team is an essential part of staff. We have vast experience partnering with this essential internal contact, acting as an extension of your company’s team and supporting the often over-worked communications or marketing lead internally. Pairing our outside perspective with the in-house team member’s in-depth experience of the brand’s products, ethos and internal structures can result in a dynamic duo which adds a breath of fresh air to brand communications, tempered by the experience and knowledge of the in-house marketing team.
Don’t have an internal marketing team? That’s no problem! We can also liaise directly with a company’s C-suite to develop, advise and execute integrated communications strategies that are results and impact-focused, and have experience on reporting back to non-marketing roles, translating ‘industry speak’ in a way that is clearly understood at all levels of the business.
Have we sparked your interest? Get in touch here to set up a coffee or a call to find out how working with Impact can benefit your brand communications approach.
Team Impact. x
