Our Story

Impact was founded by Ireland's first Chartered PR Practitioner and CIPR Fellow Julie McCabe. With over 35 years of experience in the PR and communications industry and dedication to industry professionalism, the award-winning team at Impact includes Chartered PR Practitioner Brittany Breslin, who is also the Vice-Chair of the CIPR in Northern Ireland, and Bryony Stockman, a Member of CIPR who is on the fast track to becoming an Accredited Practitioner.

We recognise our responsibility to drive forward the industry standard within the Public Relations profession. Our focus is firmly on results-driven, measurement-oriented communications strategies which not only promote and protect our clients’ brand reputations but also place a significant focus on highlighting the important role that strategic communications plays within companies’ wider business strategies.

Our compact and agile team works closely with clients as an extension of their own teams whilst drawing on support from our network of industry-leading partners from across digital, media, design and social disciplines to deliver seamless communications strategies and drive results for clients.

We immerse ourselves in our clients' industries, ensuring our ears are to the ground to find opportunities and forecast issues and opportunities on their behalf.

Meet our team