Our Recent Stories

Spanning across the UK, Ireland and beyond, across a diverse range of sectors, here’s a glimpse into what our clients have been up to lately and our latest news from Impact.

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Parr Facilities Management supports Home Bargains to deliver new 30,000 square foot Newtownabbey location

A trusted partner of Home Bargains since 2014, Belfast-based Parr Facilities Management Limited has joined up with the UK-wide retailer to deliver fit out works and facilities management support of a 30,000 square foot site at the popular Longwood Retail Park, Newtownabbey, the brand’s largest Northern Ireland location to date and 4th largest store in the UK.

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Grant launches new eLearning Academy

Continuing to lead the industry, heating technology manufacturer Grant has launched its new eLearning Academy for those working in the plumbing and heating, architectural and construction sectors in Northern Ireland.

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Team Impact Chooses Chartered

Chartered status is the gold standard for many professional services providers, from accountants and surveyors to arbitrators and wealth advisors.

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Telling your brand story with Impact.

Recognising and developing your brand story is a crucial step in being able to successfully market your business. How you tell your brand story and what you say when you’re telling it should be addressed right at the beginning, in the early days. 

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Parr Group and Parr FM surpasses fundraising goal to raise over £22k for AWARE and TAMHI

After raising a staggering £10k on their first day of online fundraising, the teams at East Belfast based Parr Group and Parr Facilities Management Limited raised their fundraising goal to £18k and on Friday 18th December ‘blew it out of the water’ as the team marked a £22,290 fundraising milestone with a frigid sea splash in support of leading Northern Ireland mental health charities AWARE and Tackling Awareness of Mental Health Issues (TAMHI)

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Victor Mee Auctions announces first Decorative Interiors sale of the year

As the ‘stay at home’ message continues to sound throughout the country, leading Cavan-based auction house Victor Mee Auctions, is helping to ensure homes across Ireland and throughout the world are the picture of comfort and style thanks to its upcoming January Decorative Interiors Sale.   

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How media fragmentation and audience behaviour changes have paved the way for multi-platform, integrated communications strategies

The exciting part about PR & Marketing is that it is always changing. The stories we tell, tactics we use, and strategic direction of our campaigns are forever guided by a shifting media landscape, emerging digital media, and changing consumer behaviours. Recently Brittany had the opportunity to share her insights with a group of Year 3 Communications students at Ulster University about how disruption to the media and communications landscapes have paved the way for the rise of integrated communications agencies and strategies.

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Hospital Services Limited (HSL) supports Queens Ladies Rugby to boost breast cancer awareness

Joining the athletes of Queens University Belfast’s ladies rugby club, leading supplier of specialist diagnostic equipment Hospital Services Limited (HSL) has announced a sponsorship which will not only see the HSL branding feature on the ladies’ rugby kits, but will also kick off a partnership aimed to raise awareness and encourage early detection of breast cancer among young women.

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If you want to solve a problem, you have to understand ‘the real why’.

This week we had to chance to experience a ‘double dose’ of Rory Sutherland via CIPR’s National Conference [link] and an Alchemists Forum [link] ‘An audience with’ session. Vice Chairman of Ogilvy UK, Rory Sutherland is renowned for his breakthrough book ‘Alchemy: The Surprising Power of Ideas That Don’t Make Sense’. 

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3T Power supplies The Giants of Belting Smiley Monroe with green electricity generated exclusively in Northern Ireland 

The team behind Northern Ireland’s only 100% green energy supplier for business, 3T Power, has announced a partnership with Smiley Monroe, the ISO 14001 environmental management system certified, global manufacturer of endless conveyor belts and cut rubber parts for the materials processing equipment manufacturing sector, based in Lisburn. This partnership has resulted in the ‘greening’ of the organisation’s Northern Ireland electricity supply.   

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Partnering with an integrated communications consultancy: the advantages of seeking agency support

No matter what size your business is, what sector it operates within, or where your key audiences are located, an effective communications strategy is an essential tool to help you reach sector success. Keeping in mind the ever-changing communications landscape and constantly-evolving channels for communicating your brand values, expert advice will offer your organisation an added advantage for cutting through the content clutter and communicating with impact.

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Avison Young expands operations in Northern Ireland as GVA NI becomes Avison Young

Mark Rose, Toronto-based Chair and CEO of Avison Young has announced a strategic affiliation with GVA NI in Belfast, which will now be known as Avison Young. The affiliation builds on a well-established relationship between the firms, which have collectively worked together for more than two decades across Ireland, the U.K. and Europe.

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